Retention model as the graal

Starbucks emboite le pas de l'économie de souscription ou comment lisser et enricher son modele économique : from consumers to subscribers, retention is the graal

http://store.starbucks.com/on/demandware.store/Sites-Starbucks-Site/default/Reserve-Show

Un peu plus d'explications :

https://www.forbes.com/sites/johnwarrillow/2017/02/26/7-reasons-starbucks-launched-a-subscription-service/?utm_content=buffer4bfd4&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer#46381f3e1964